The Trouble with Social Media
November 6, 2012 7 Comments
You will have to forgive me, my loyal followers, for my lack of posts recently. Since my son was born, I’ve spent the last couple weeks splitting time between home and work. Balancing my lack of sleep with catching up on work activity missed, has left me with little time to sit and write.
However, I received a LinkedIn message the other day that prompted a response I’d like to share (edited to protect the guilty):
We are both in the same Linkedin group, and would like to invite you to a Free Webinar that I thought you might like.
Title: Taking Your Phone Skills to the Next Level. A Special Free Webinar for Sales Professionals.
Description: Discover a proven process to grow your business, faster and easier than you ever thought possible by using the phone.
Date & Time: See link
Please register for the above meeting by visiting this link:
(link was here)
Once you have registered, we will send you the information you need to join the webinar.
There are several reasons why this rubbed me the wrong way; and I’m sure that I’m not the only victim of these “copy-and-paste” emails.
1) Not only had I never connected with person, we have never had a discussion online or otherwise.
2) This was the third email sent to me, worded exactly the same. Additionally, the second and third attempt were one day apart.
3) The sender knows nothing about me, what I do, my company and our business goals.
4) There was no indication as to what LinkedIn group we share and how my name came to their attention.
5) I could continue, but the bottom line is: No value was created.
I can only imagine how often this occurs through social media and I’d love to find out the lack-of-success rate.
Social media is great. It allows us to connect with people around the world. It becoming a highly useful and important sales tool: but it needs to be used correctly.
Connect with me (hint: change the default “I’d like to add you to my professional network” to something a little more personal). Show up in my timeline: post, comment, like your way into providing relevant content and proving your expertise. Send me a message that shows you’ve done your research about me. I’m always looking to “meet” new people, hear different perspectives, exchange information and learn from others.I’m a friendly person, get to know me and you’ll find out.
After that rant, I’m sure you’re asking yourself: How else can we connect? Well…
Look forward to hearing from you! Thanks for reading!!