On Friday I finished reading SNAP Selling by Jill Konrath and I wanted to share some thoughts.
Jill Konrath breaks down an approach to selling which focuses on how to engage customer who suffer from “Frazzled Customer Syndrome”. The reality of this sales game has changed and buyers seem busier than ever, so how do you get your foot in the door? How do you develop a clear and concise message? And how can you step inside the buyer’s mind to ensure your preparation and presentation are valuable? Jill has developed a strategy and provides an in-depth walk through ensuring success in our frazzled selling environment.
I believe it is easier to leverage the knowledge of others than try to reinvent the wheel: this relates to anything. SNAP Selling is excellent book that can provide insight to any sales team or in any sales environment and I highly recommend it. The link to Jill’s website provides additional details regarding her bestselling book and the various ways to access it.
Thanks for reading and have a great start to your week!