What It Takes To Sell (part 2)

In part 1, I discussed the challenge sales professionals face when it comes to relinquishing control during a sales cycle. The fact of the matter is, customers do a significant amount of research before engaging a sales person; and we need to be adequately prepared. What I left out for part 2 was how we can start "getting in … Continue reading What It Takes To Sell (part 2)

Selling To Bruce Lee

I subscribe to a Daily Boost of Positivity, and today's email was too good not to share. According to Jacob Morgan, modern-day selling has a lot in common with the late Bruce Lee. That's right: Bruce Lee. How? One of Bruce Lee's approaches toward martial arts was the idea of fighting without fighting, which can be … Continue reading Selling To Bruce Lee