I am excited to be hosting my first guest blogger to Sales, Life & Leadership! I encountered Gerry Layo when he spoke at a Motorola Solutions Channel Partner Expo, early in 2012. I read a lot of sales blogs and books, and I have witness many keynote speakers, but Gerry's presentation stood out above the … Continue reading The TWO Irrefutable Laws of Selling
Some background before I start my rant: I work for a mid-size telecommunications company who specialize in two-way communications and sophisticated communication systems. If that didn't bore you and you have an interest in what we do, check us out by going to westcan-acs.com (shameless plug complete). The point being, it is not difficult, nor time-consuming … Continue reading Tune in to WII FM!
I recently finished reading "Delivering Happiness" by Tony Hsieh, CEO of Zappos. Simply put, it's inspirational and enlightening. I highly recommend it for everyone in business, but it's certainly a must read for anyone who holds a position of leadership. The book is written by Tony, who admittedly is not a writer, and who makes mention of … Continue reading Delivering Happiness
In part 1, I discussed the challenge sales professionals face when it comes to relinquishing control during a sales cycle. The fact of the matter is, customers do a significant amount of research before engaging a sales person; and we need to be adequately prepared. What I left out for part 2 was how we can start "getting in … Continue reading What It Takes To Sell (part 2)
I subscribe to a Daily Boost of Positivity, and today's email was too good not to share. According to Jacob Morgan, modern-day selling has a lot in common with the late Bruce Lee. That's right: Bruce Lee. How? One of Bruce Lee's approaches toward martial arts was the idea of fighting without fighting, which can be … Continue reading Selling To Bruce Lee
I would like to continue on from a previous post (found here) and there is a new 'Moment of Truth', as Google calls it. Previously I recommended an e-book called ZMOT, which outlined a 'Zero Moment of Truth' for buyers. It says that once a consumer encounters stimulus related to a product or service, their … Continue reading What It Takes To Sell (part 1)
Buying habits and strategies have changed; and it's no surprise they will continue to evolve as information becomes increasingly available. A replacement battery for a garage remote can cost you $13 at a local electronics store, or you can buy it for $1.01 and have it shipped free, from China: no-brainer! In a global market … Continue reading What on Earth is a ZMOT?