In part 1, I discussed the challenge sales professionals face when it comes to relinquishing control during a sales cycle. The fact of the matter is, customers do a significant amount of research before engaging a sales person; and we need to be adequately prepared. What I left out for part 2 was how we can start "getting in … Continue reading What It Takes To Sell (part 2)
I would like to continue on from a previous post (found here) and there is a new 'Moment of Truth', as Google calls it. Previously I recommended an e-book called ZMOT, which outlined a 'Zero Moment of Truth' for buyers. It says that once a consumer encounters stimulus related to a product or service, their … Continue reading What It Takes To Sell (part 1)
Hefty title isn't it? Sounds ominous... First let me take a step back. In a previous post I wrote about how the sales relationship is changing ("Goodbye Solution Sales?") and how advancements in technology continue to increase the amount of information that is available to perspective buyers. I want to elaborate on a point that, as … Continue reading The Sales Relationship Paradox
I read an article several months ago that was published by the Harvard Business review. It cited "The End Of Solution Sales" (found here) and since reading it I've been wracking my brain about how to properly communicate my thoughts. For those who haven't read the article, it suggests that sellers are no longer required … Continue reading Goodbye Solution Sales?